This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts
This course examines sport and promotion side-by-side, examining how promotion helps build support for sport, especially sports events, and how major sporting events are both marketed and managed. The degree draws on units from such disciplines as marketing, management, communications, journalism and public relation. It offers universal business skills with a distinct sporting focus. It combines this with a practical orientation stemming from a work placement unit in the actual sporting industry.
The Bachelor of Sports Promotion and Events Management is designed to provide students with a theoretical and practical understanding of the business of managing and promoting sporting events.
This course consists of core units, a major, a minor, and additional elective studies.
Students must complete:
(a.) seven compulsory core units (48 points):
Students who complete the Gippsland Co-operative program will be exempted from BEW3100.
(b.) a sports promotion or events management specialisation (48 points)
(c.) a sports promotion or events management specialisation (24 points)
(d.) an additional 24 points of electives to make up a total of 144 points
Students must complete a minimum of 36 points at third-year level (includes those completed in the major).
No more than 10 units (60 points) at a first-year level.
* Core for major and minor
** By permission only
Bachelor of Sports Promotion and Events Management