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Monash University Handbook 2011 Undergraduate - Area of Study

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Berwick

Description

Marketing communication is about the added value of a range of communication activities for businesses. This major emphasises the role and contribution of advertising to marketing success in corporations. In the final unit, students develop an advertising campaign for a business.

Units

To complete the Marketing communication major in the Bachelor of Business and Commerce, students must complete:

(a.) The following seven units (42 points):

(b.) one further unit (6 points) from units offered by the Department of Marketing at the Berwick campus.

Recommendations

The Faculty of Business and Economics also offers related majors in the areas of:

  • Marketing

Contact details

Relevant Courses

Single degrees

  • 2224 Bachelor of Business and Commerce

Double degrees

  • 3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
  • 4423 Bachelor of Business and Commerce and Bachelor of Professional Communication