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Monash University Handbook 2011 Undergraduate - Area of Study

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)South Africa

Units

To complete the Marketing major in the Bachelor of Business Science, students must complete:

Marketing

(a.) The following seven units:

  • MKW1120 Marketing theory and practice
  • MKW2402 Consumer behaviour
  • MKW2420 Marketing research methods
  • MKW2460 Integrated marketing communication
  • MKW3121 Marketing planning and implementation
  • MKW3440 Marketing strategy
  • MKW3444 International marketing

(b.) One further unit from units offered by the Department of Marketing.

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