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Monash University Handbook 2011 Postgraduate - Area of Study

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield

Units

To complete an International Marketing major in the Master of Marketing, students must complete:

The following six units (36 points):

  • MKF9110 Theory and process of buyer behaviour
  • MKX5251 Case studies in marketing strategy
  • MKX5260 International marketing
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9830 International retailing

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu.au

Relevant Courses

  • 2276 Master of Marketing