hons-marketing-bcombbus---honours

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Monash University Handbook 2011 Honours - Area of Study

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield, Clayton

Units

To complete the Marketing major in the Honours degree of Bachelor of Business or Honours degree of Bachelor of Commerce, students must complete:

Five compulsory units (48 points):

  • MKX4050 Marketing theory
  • MKX4060 Data marketing research practice
  • MKX4070 Qualitative methods: paradigms and approaches
  • MKX4080 Quantitative research methods in marketing
  • MKX4900 Independent research project (24 points)

Students must have their enrolment approved by the head, or nominees of the Department of Marketing.

Contact details

Relevant Courses

  • 0508 Honours degree of Bachelor of Business
  • 0181 Honours degree of Bachelor of Commerce