units

VCO3005

Faculty of Art and Design

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Monash University Handbook 2010 Undergraduate - Unit

12 points, SCA Band 1, 0.250 EFTSL

LevelUndergraduate
FacultyFaculty of Art and Design
OfferedCaulfield First semester 2010 (Day)
Caulfield Second semester 2010 (Day)
Coordinator(s)Russell Kennedy

Synopsis

Graphic Design Studio 5 allows students the opportunity to develop a body of work that defines them as articulate, intelligent and adventurous designers, prepared to meet the needs of a contemporary communication environment. The students are required to function as mature designers, capable of originating high quality projects that showcase a range of skills in design and layout, typography and image making, all executed with an emphasis on appropriate research and professional procedures. Contemporary visual thinking will be applied to areas such as logo design, brochures, poster design, editorial layout and package design.

Objectives

On successful completion of this unit, students should be able to

  1. work confidently within the constraints of a specific brief with regard to time, cost and production requirements;
  2. critically approach problem solving, mindful of current philosophies and aesthetic developments in graphic design;
  3. comprehend the professional requirements and relevance of each brief undertaken;
  4. demonstrate advanced skills in independent thinking, creativity, art direction and production technology;
  5. evaluate the requirements of each brief and approach it perceptively, intelligently and appropriately;
  6. utilise accrued skills from the prerequisite, core and elective subjects in the resolution of design problems;
  7. utilise research effectively in the solution of any given design problem;
  8. observe and employ occupational health and safety appropriate to studio practice.

Assessment

4-5 assignment projects: 90% plus studio exercise: 10%

Chief examiner(s)

Brad Haylock (First semester)
Sarah Jones (Second semester)

Contact hours

1 one hour lecture plus 7 hours of tutorial and 16 hours of independent study per week

Prerequisites

VCO2004

Prohibitions

VCO3105 VCO3106