units

PRL2003

Faculty of Arts

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Arts
OfferedSunway First semester 2010 (Day)
Coordinator(s)TBA

Synopsis

Introduction to the theory and processes of public relations. Historical, economic, social, ethical and legal contexts. Roles and responsibilities of public relations people in managing populations in an age of rapid social change. Public relations processes in International and Australian contexts.

Assessment

Essay (1200 words): 20%
Folio project (1800 words): 40%
Examination (2.5 hours): 40%

Contact hours

2 hours (1 x 1 hour lecture and 1 x 1 hour tutorial) per week

This unit applies to the following area(s) of study

Communications

Prerequisites

COM1010 and COM1020 or equivalents or permission (Business students may substitute MKW1120 for COM1010 or COM1020).

Prohibitions

GSC1001, GSC2410, PRL1001