units

PRL1002

Faculty of Arts

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Arts
OfferedGippsland Second semester 2010 (Day)
Gippsland Second semester 2010 (Off-campus)
Singapore Second semester 2010 (Off-campus)
Coordinator(s)David Wolstencroft

Synopsis

Introduction to the essentials of style and format in public relations writing. Basic guidelines in getting your message across using the appropriate styles and methods. Critical analysis of the end results and impact of public relations writing.

Assessment

2 Media Releases: 10%
2 Speeches: 10%
Newsletter: 20%
Brochure: 20%
2 hour Exam: 30% Tutorial attendance and participation/presentation: 10% 2 Media Releases: 10%
2 Speeches: 10%
2 Backgrounders: 10%
Newsletter: 20%
Brochure: 20%
2 hour Exam: 30%

Contact hours

3 hours per week

This unit applies to the following area(s) of study

Public relations

Prohibitions

GSC1002, MKW 1220