units

MKX9830

Faculty of Business and Economics

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Monash University Handbook 2010 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield Second semester 2010 (On-campus split block of classes)
Sunway First semester 2010 (Evening)
Coordinator(s)Mrs Karen Lurati

Synopsis

International retailing, including trends in overseas markets and the development of off-
shore retail ventures from an Australian base. Key issues in the globalisation of the
retail industry, including cultural differences, economic environments, and emographic
variables.

Objectives

The learning goals associated with this unit are to:

  • provide a broad appreciation of the dynamic nature of the global retail industry
  • develop an understanding of the operations, strategies and performance of leading
global retailers
  • provide an awareness of the key issues and challenges driving the nature and direction of change in the global retail markets
  • develop awareness and understanding of key projected growth markets for retailers
  • provide insights into the similarities and differences between consumers in diverse
retail markets.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours class contact or equivalent per week