units

MKX9610

Faculty of Business and Economics

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Monash University Handbook 2010 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2010 (On-campus split block of classes)
Coordinator(s)Dr Margaret Matanda

Synopsis

Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; Parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.

Objectives

The learning goals associated with this unit are to:

  • explain the strategic and operational perspectives of logistics
  • describe the elements of the logistics mix and explain the trade offs between these elements
  • discuss the mechanisms and issues involved in supply chain integration
  • analyse the performance of logistics and the supply chain management in an organisation
  • apply the concept of integrated logistics and supply chain management to solve an organisational problem.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Margaret Matanda

Contact hours

3 hours class contact or equivalent per week