units

MKX5260

Faculty of Business and Economics

Skip to content | Change text size
 

print version

Monash University Handbook 2010 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2010 (DE-ONLINE)
Caulfield Second semester 2010 (Evening)
Sunway Second semester 2010 (Evening)
Coordinator(s)Mr Kimble Montagu

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Objectives

The learning goals associated with this unit are to:

  • analyse the role of economic development international trade and, environmental factors in global marketing
  • identify, evaluate and select attractive global markets
  • apply marketing concepts and models in analysing and formulating global marketing plans
  • critically assess strategic approaches used in global marketing
  • develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MBA9006, MKX5461, MKX9160 or MKX9550.