units

MKX5123

Faculty of Business and Economics

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Monash University Handbook 2010 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2010 (Evening)
Caulfield Second semester 2010 (On-campus block of classes)
Caulfield Second semester 2010 (Evening)
Coordinator(s)Mr Terry Grant

Synopsis

This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.

Objectives

The learning goals associated with this unit are to:

  • identify and analyse the elements of innovation underlying new products and services
  • evaluate and explain the nature of competitive environments and their impact on innovative behaviours
  • recognise, evaluate and document profitable and durable opportunities
  • describe and evaluate the 'value' component of funding innovation
  • explain the processes involved in the continuing 'creation of value' in the growth stages of an innovative idea, and how to develop exit strategies.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MBA9006, MKX5461, MKX9160 or MKX9550