Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedBerwick First semester 2010 (Day)
Berwick Second semester 2010 (Day)
Caulfield First semester 2010 (Day)
Caulfield Second semester 2010 (Day)
Clayton First semester 2010 (Day)
Clayton Second semester 2010 (Day)
South Africa Second semester 2010 (Day)
Coordinator(s)Ms Maureen Griffiths (Berwick); Mr Peter Scholem (Caulfield)


This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student


The learning goals associated with this unit are to:

  • critically analyse a marketing activity
  • evaluate the impact of a specific marketing theory within a business context
  • evaluate the experience of working within an organisation
  • communicate clearly and effectively with both business and academic stakeholders.


Within semester assessment: 100%

Chief examiner(s)

Peter Scholem

Contact hours

Contact as specified by unit coordinator


Approval to enrol in this unit will only be given after consultation with the unit leader. Normally students will be required to be in the final year of their degree, and preferably in their final semester.