units

MKX3481

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick First semester 2010 (Day)
Caulfield First semester 2010 (Day)
Caulfield Second semester 2010 (Evening)
Clayton First semester 2010 (Day)
Coordinator(s)Dr Margaret Matanda

Synopsis

Structure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products.

Objectives

The learning goals associated with this unit are to:

  • describe each of the key logistics functional areas
  • discuss the notions of logistics integration and trade offs
  • analyse an organisation's supply chain structure
  • evaluate an organisation's logistics/supply chain performance.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Margaret Matanda

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKC1200, MKF1120 or MKW1120