units

MKX3445

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedCaulfield Second semester 2010 (Day)
Coordinator(s)Dr Yongfu He

Synopsis

This unit will explore the developments in the internationalisation of the retail industry by examining the characteristics of retailing globally. Insight will be provided on key trends and developments of international retailing. Students will explore key strategies for international expansion and the critical success factors for international retailing growth.

Objectives

The learning goals associated with this unit are to:

  • examine the nature and character of retailing around the world
  • identify and explain the key trends and developments facing international retailing in the twenty first century
  • evaluate the impact of technology on international retailing;
  • critically analyse key strategies that retailers may want to use for international expansion
  • analyse the critical success factors required for an international retailer to grow in the current environmnet.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Yonfu He

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKF1120 or MKW1120, MKX1500