units

MKX1500

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2010 (Day)
Sunway Second semester 2010 (Day)
Coordinator(s)Dr Yongfu He

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Objectives

The learning goals associated with this unit are to:

  • provide students with a broad appreciation of the business of retail now and in the future
  • provide students with a working knowledge of retail processes and procedures
  • develop in students an understanding of how the industry is structured
  • equip students with the skills necessary to analyse a retail business
  • provide students with an understanding of the various retail formats in Australia and internationally.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Yunis Ali

Contact hours

3 hours class contact or equivalent per week