units

MKW3444

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2010 (Day)
Gippsland First semester 2010 (Day)
Gippsland First semester 2010 (Off-campus)
Sunway First semester 2010 (Day)
Singapore First semester 2010 (Off-campus)
Peninsula First semester 2010 (Day)
South Africa First semester 2010 (Day)
Coordinator(s)Dr Yunus Ali

Synopsis

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Objectives

The learning goals associated with this unit are to:

  • analyse and evaluate how a range of international marketing criteria (culture and so on) impact on a chosen and specific foreign market
  • develop, analyse, justify and evaluate market entry and longer term foreign marketing plans for a specific market
  • understand how current issues, trends and research in international marketing impact on designated foreign market segments
  • identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity within a designated foreign market segment
  • utilise independent critical thinking and applied learning skills to develop an international marketing orientation in terms of a chosen market context

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Stephen Saunders

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKW1120