units

MKW3141

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedPeninsula Summer semester A 2010 (On-campus block of classes)
Peninsula Summer semester A 2010 (Day)
Coordinator(s)Mr Kimble Montagu

Synopsis

This unit is designed to sensitise students to the issues that affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Objectives

The learning goals associated with this unit are to:

  • identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment
  • analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate
  • critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage
  • create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact or equivalent per week