units

MKW2600

Faculty of Business and Economics

Skip to content | Change text size
 

print version

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2010 (Day)
South Africa Second semester 2010 (Day)
Coordinator(s)Ms Maureen Griffiths

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Objectives

The learning goals associated with this unit are to:

  • recognise the importance of marketing to the tourism sector
  • identify the marketing methods employed by the tourism sector
  • distinguish between marketing a service and a physical good
  • analyse the marketing strategies, including segmentation, employed by the tourism sector.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Maureen Griffiths

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKF1120, MKP1120 or MKW1120

Prohibitions

MKP2600