units

MKW1601

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedSunway First semester 2010 (Day)
Sunway Second semester 2010 (Day)
Sunway Summer semester A 2010 (Day)
Coordinator(s)Dr Ting Ding Hooi

Synopsis

Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding, electronic catalogues, smart cards and CALS. Associated electronic processes and systems including on-line business, the Internet and World Wide Web (WWW). Other issues include international standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace; corporate, national and global information infrastructures; aligning information technology to business strategy; electronic marketing worldwide; internationalisation, government policies, strategies and leadership.

Objectives

The learning goals associated with this unit are to:

  • define the purpose and scope of e-Business
  • identify the technology that underpins e-Business environment
  • examine the impact of marketing and strategy development in this environment
  • examine the impact of policy and the future of e-Business.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Ting Ding Hooi

Contact hours

3 hours class contact or equivalent per week

Prohibitions

BEW1601