units

MKF5521

Faculty of Business and Economics

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Monash University Handbook 2010 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield Summer semester A 2010 (Day)
Coordinator(s)Dr Sandra Luxton

Synopsis

The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. In addition to the standard unit fees payable for this unit, students are required to pay for airfares, transfer and accommodation.

Objectives

The learning goals associated with this unit are to:

  • examine international marketing and the forces impacting marketing at an international level
  • analyse basic theories and concepts relevant to international marketing and examine how these theories and concepts can provide insight into, and an understanding of marketing in an international context
  • compare a number of senior marketing managers perspectives and marketing strategies
  • critically analyse the impact of economic, geographic, demographic and social forces on international marketing
  • evaluate the importance of cross cultural issues on marketing and their impact on international marketing strategy.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Sandra Luxton

Contact hours

Participation in a five day study block prior to the study tour.
Company visits and group seminars: 20 hours.
Post program 1-day study block: 6 hours.

Prerequisites

30 points from graduate marketing units including MKX9160.
Students enrolled in course code 3802 must have completed 30 points from graduate marketing units.