units

MKF5301

Faculty of Business and Economics

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Monash University Handbook 2010 Postgraduate - Unit

12 points, SCA Band 3, 0.250 EFTSL

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2010 (Off-campus Day)
Caulfield Second semester 2010 (Off-campus Day)
Caulfield Full year 2010 (Day)

Synopsis

A research report in an advanced area of interest applying the knowledge, concepts, tools and techniques acquired in other units in the program to a business-oriented research project.

Objectives

The learning goals associated with this unit are to:

  • identify and conduct supervised independent research in an appropriate area of interest to academic marketers
  • critically evaluate the literature relevant to the selected area of interest
  • broaden and deepen understanding of research methods in marketing
  • contribute to marketing knowledge.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Jan Brace-Govan

Prerequisites

Permission required