units

MKC3300

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedClayton First semester 2010 (Day)
Coordinator(s)Mr Mark Bender

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Objectives

The learning goals associated with this unit are to:
+ be able to apply the main principles of law affecting the development of new products, the promotion of products, the pricing of products and the distribution process.

Assessment

Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%

Chief examiner(s)

Mark Bender

Contact hours

3 hours class contact or equivalent per week

Prerequisites

BTC1110 and MKC1200

Prohibitions

BTC3300, BTF3181, BTW3281