units

MGW3521

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick First semester 2010 (Day)
South Africa First semester 2010 (Day)
Coordinator(s)Dr Jennifer Laing

Synopsis

This unit is focused on theories and models tourist behaviour including consumer behaviour, tourist decision-making and on-site behaviour. It explores the concept of the tourist experience. Issues, theories and debates around topics such as authenticity, tourist motivation and tourist satisfaction are also examined.

Objectives

The learning goals associated with this unit are to:

  • to explain and analyse theories of authenticity and dissonance
  • to distinguish and analyse models and theories of tourist motivation
  • to analyse tourist expectations and drivers of satisfaction
  • to explain and critique tourist decision-making, experience and on-site behaviour.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Jennifer Laing

Contact hours

3 hours per week

Prerequisites

Students must have passed MGW2501 or MGX2501 before undertaking this unit

Prohibitions

MGW2521