units

MGW2601

Faculty of Business and Economics

Skip to content | Change text size
 

print version

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick First semester 2010 (Day)
South Africa First semester 2010 (Day)
Coordinator(s)Dr Judith Mair

Synopsis

This unit provides an introduction to the tourism planning process, approaches to tourism planning, and planning analysis. Through our individual and collective experiences, this unit will develop an understanding of tourism planning that will enable new interpretations of how tourism can be prepared for at national, local and business levels. The main areas covered include success and failure, resource and protected area planning, macro to micro planning contexts, business planning components, and climate change planning.

Objectives

The learning goals associated with this unit are to:

  • apply resource management techniques to tourism planning
  • analyse the macro to micro contexts of tourism planning
  • comprehends tourism systems and industry
  • deconstruct internal tourism business planning
  • demonstrate tourism planning strategies and responses to climate change.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Judith Mair

Contact hours

3 hours class contact

Prerequisites

Students must have passed MGW2501 or MGX2501 before undertaking this unit

Prohibitions

MGW3601