units

MGW2522

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2010 (Day)
South Africa Second semester 2010 (Day)
Coordinator(s)Dr Judi Inglis

Synopsis

This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.

Objectives

The learning goals associated with this unit are to:

  • outline and analyse the importance of image and the role of the media in tourism
  • analyse tourist communication theory including interpretation
  • deconstruct cross-cultural considerations to tourist communication.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Jennifer Laing

Contact hours

3 hours per week

Prohibitions

MGW2520