Faculty of Business and Economics

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Monash University Handbook 2010 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedNot offered in 2010
Coordinator(s)Associate Professor Peter Reed


This unit is a part of a professional track specialisation for MBA students and other faculty and university postgraduate students in the area of entrepreneurship and innovation. In this unit students will develop a business plan for an actual project that has the potential for commercialisation.


The learning goals associated with this unit are to:

  • demonstrate an ability to apply a broad range of knowledge and understanding of key business theories, concepts, tools and techniques in a business planning context for a new venture
  • demonstrate an ability to analyse, synthesise and evaluate a new business opportunity and to develop appropriate recommendations in the form of a consulting report
  • further enhance communication, inter-personal, problem solving and critical thinking capabilities.


Within semester assessment: 100%

Chief examiner(s)

Peter Reed

Contact hours

3 hours per week


MBA9051, MBA9006, MBA9004 and MBA9002


Students must be enrolled in one of the following courses to undertake this unit: 3183, 3184, 3185, 3189, 3190, 3191, 3195, 3196, 3197, 3198, 3837, 3839, 3849 or 0028