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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 2, 0.125 EFTSL

FacultyFaculty of Engineering
OfferedClayton First semester 2010 (Day)
Coordinator(s)P J Gregory


The marketing process. Buyer behaviour. Market research and market information. The market plan, situation analysis, Critical Success Factors, internal capabilities, marketing objectives. Marketing mix, product, distribution, promotion, pricing issues. Logistics and customer service. Procurement. Supply chains. Product innovation and product life cycle. Integration of marketing process into the overall productive system. Productivity improvements and reduction in cycle time of the business process.


Examination (3 hours) and individual assessment: 70%
Projects: 30%

Chief examiner(s)

Professor Mark Thompson

Contact hours

22 lecture hours and 22 laboratory/practice class hours