units

COM3423

Faculty of Arts

Skip to content | Change text size
 

print version

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Arts
OfferedGippsland First semester 2010 (Day)
Gippsland First semester 2010 (Off-campus)
Sunway First semester 2010 (Day)
Singapore First semester 2010 (Off-campus)
Coordinator(s)Dr Susan Yell

Synopsis

As for COM2423.

Objectives

On successful completion of this unit students will be able to:

  1. demonstrate a developed grasp of the social conditions, material practices, products and outcomes of various media;

  1. demonstrate an awareness of the connections between communications technologies and the formation of audiences, citizens and communities;

  1. utilise the understandings in Objectives 1 and 2 to describe and analyse historical, current and likely future trends in audience formations;

  1. identify and evaluate a range of theoretical approaches to understanding audiences;

  1. demonstrate sound knowledge of some audience research techniques, issues and choices; and

  1. utilize the understandings in Objectives 4 and 5 to design a research project.

Assessment

Participation in online discussion group (500 words): 10%
Research design proposal (2000 words): 50%
Exam (2 hours): 40%
Students taking this unit at Level 3 will be expected to demonstrate a more sophisticated understanding of research paradigms for the research design assignment. They will be expected to demonstrate (in their online postings and in the exam) a more sophisticated understanding of Objectives 1, 2 and 3.

Chief examiner(s)

Sue Yell

Contact hours

2 hours (1 x 2 hour seminar) per week

This unit applies to the following area(s) of study

Communications

Prerequisites

COM1010 and COM1020 or equivalents

Prohibitions

GSC3402, GSC3423, COM2423