units

BTW3281

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2010 (Day)
Sunway Second semester 2010 (Day)
Peninsula First semester 2010 (Day)
Coordinator(s)Mr Paul Sugden

Synopsis

This unit involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.

Objectives

The learning goals associated with this unit are to:

  • analyse, and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
  • analyse and apply the consumer protection laws to a range of marketing and advertising strategies
  • analyse and apply the laws regulating a range of marketing practices including pricing and distribution
  • formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.

Assessment

Within semester assessment: 30%
Examination (3.5 hours): 70%

Chief examiner(s)

Paul Sugden

Contact hours

Two 1-hour lectures and one 1-hour tutorial

Prohibitions

BTC3300, BTF3181, MKC3300