units

BTF3181

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedCaulfield Second semester 2010 (Day)
Coordinator(s)Mr Mark Bender

Synopsis

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.

Objectives

The learning goals associated with this unit are to:

  • identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
  • identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
  • identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
  • critically evaluate a contemporary marketing law development and write a research paper on the topic.

Assessment

Within semester assessment: 30%
Examination (2 hours, open-book): 70%

Chief examiner(s)

Mark Bender

Contact hours

3 hours per week on-campus and/or intensive mode over summer (both 39 hours in total)

Prerequisites

BTF1010 or PMM1010

Prohibitions

BTC3300, BTW3281, MKC3300