units

BTC3300

Faculty of Business and Economics

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Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedClayton First semester 2010 (Day)
Coordinator(s)Mr Mark Bender

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Objectives

The learning goals associated with this unit are to:

  • identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
  • identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
  • identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
  • develop an ability to research and critically evaluate developments in marketing law.

Assessment

Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%

Chief examiner(s)

Mark Bender

Contact hours

3 hours contact per week

Prerequisites

BTC1110

Prohibitions

BTF3181, BTW3281, MKC3300