Monash University Handbook 2010 Postgraduate - Unit

Synopsis

The nature of entrepreneurship and strategic policies in exploiting new venture opportunities. The processes of starting up and developing new ventures in small and large organisations; examining the role of effective marketing research for new ventures and products; appropriate managerial and marketing strategies; devising business plans and their implementation; financing the venture; and the management of material, human and financial resources in successful enterprises.

Objectives

The learning goals associated with this unit are to:

• explain the realities and challenges faced by entrepreneurs
• develop an awareness of the problems involved in starting up and managing new ventures either in existing organisations or as a new enterprise
• develop skills in analysis, problem-solving and decision making.

Assessment

Within semester assessment: 100%

Contact hours

3 hours per week