MKX5251 - Case studies in strategy
6 points, SCA Band 3, 0.125 EFTSL
Postgraduate Faculty of Business and Economics
Leader(s): Mr Bill Pickett
Offered
Caulfield First semester 2009 (Evening)
Caulfield Second semester 2009 (Evening)
Synopsis
Introduction to the development, evaluation and implementation of strategies for consumer and industrial products and services both in the private and public sector. Analysis includes objective setting, problem identification, environment analysis internal and external, strategy design and evaluation, corporate and functional implications, and strategy implementation.
Objectives
The learning goals associated with this unit are to:
- integrate the theoretical, functional and planning aspects of marketing (and other business disciplines) into a practical problem solving framework
- develop skills at solving real life marketing problems based on information supplied in case studies
- develop personal communication and discussion skills.
Assessment
Within semester assessment: 60%
Examination (3 hours): 40%
Contact hours
3 hours class contact or equivalent per week
Prerequisites
Students enrolled in course 3802 Master of Marketing must have passed the following five units: MKX5461, MKF5403, MKF5463, MKX5123 and MKF5200
All other student must have passed the following five units: MKF9110, MKF9120, MKX9261, MKF5200 and MKX9160