MKX3481 - Logistics and fulfillment
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader(s): Dr Sophie Feng
Structure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products.
The learning goals associated with this unit are to:
- describe each of the key logistics functional areas
- discuss the notions of logistics integration and trade offs
- analyse an organisation's supply chain structure
- evaluate an organisation's logistics/supply chain performance.
Within semester assessment: 50%
Examination (3 hours): 50%
3 hours class contact or equivalent per week