MKF5511 - Monash Australian marketing study program

Leader(s): Dr Sandra Luxton

Offered

Caulfield Summer semester B 2009 (On-campus block of classes)

Synopsis

This program is designed to expose students to the thinking of some of Australia's leading marketers. Students are expected to gain an in-depth understanding of critical factors that impact on marketing strategy decision making including marketing communication, branding, sponsorship, globalisation, research, customer services and retailing within the context of the Australian domestic business environment. In addition to the standard unit fees payable for this unit, students are required to pay for airfares, transfer and accommodation.

Objectives

The learning goals associated with this unit are to:

• examine the key domestic marketing strategies and key marketing functions impacting on Australian businesses
• understand the various components and elements of bench mark marketing strategies and practices
• analyse key marketing theories and frameworks and their application in specific industries.

Assessment

Within semester assessment: 100%

Contact hours

Participation in a two day study block prior to the study tour.
Company visits and group seminars: 20 hours.
Post program: 1 day study block of 6 hours.

Prerequisites

30 points from graduate marketing units including MKX9160.
Students enrolled in course code 3802 must have completed 30 points from graduate marketing units.