MKF5150 - Major project

Leader(s): Dr David Stewart

Offered

Caulfield First semester 2009 (Off-campus Day)
Caulfield Second semester 2009 (Off-campus Day)
Caulfield Full year 2009 (Off-campus Day)
Caulfield Second semester to First semester 2009 (Off-campus Day)

Synopsis

The major project will be the capstone unit in the degree, drawing together concepts and applications from all other units.

Objectives

The learning goals associated with this unit are to:

• identify and conduct supervised independent research in an appropriate area of interest to business
• critically evaluate the literature relevant to the selected area of interest
• apply skills and concepts gained through previous studies
• contribute to applied marketing knowledge.

Assessment

Within semester assessment: 100%

Contact hours

24 hours

Prerequisites

Permission required