MKC3130 - Strategic issues in marketing
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader(s): Dr Sumesh Nair
Clayton First semester 2009 (Day)
This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.
The learning goals associated with this unit are to:
- integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework
- analyse a marketing problem based on supplied information
- design and recommend marketing strategies within a given context
- source and select relevant marketing theories to support analysis and recommendations.
Within semester assessment: 50%
Examination (2 hours): 50%
3 hours class contact or equivalent per week