MKC2210 - Marketing management
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader(s): Dr Sumesh Nair
Clayton Second semester 2009 (Day)
This subject builds on the concepts and issues covered in MKC1200 Principles of marketing. It emphasises the role of marketing management in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.
Within semester assessment: 50%
Examination (2 hours): 50%
3 hours class contact or equivalent per week
A minimum of 48 credit points, including MKC1200 and one other marketing unit.