MKC2210 - Marketing management

Leader: Dr Sumesh Nair

Offered

Clayton Second semester 2009 (Day)

Synopsis

This subject builds on the concepts and issues covered in MKC1200 Principles of marketing. It emphasises the role of marketing management in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

A minimum of 48 credit points, including MKC1200 and one other marketing unit.

Prohibitions

MKF3121, MKW3121