FIT3101 - B2C internet commerce
6 points, SCA Band 2, 0.125 EFTSL
Undergraduate Faculty of Information Technology
Leader(s): Mr Stephen Huxford
Clayton Second semester 2009 (Day)
This unit provides an introduction to the development of business systems for B2C internet commerce. A complete, non-trivial B2C application will be built, in phases, using specific, currently popular technologies. Through this development the student will acquire an appreciation of many of the hardware and software infrastructure and business issues involved. In addition specific, currently marketable, development skills will be learned.
Reasons for retailers to go on-line will be discussed as well as the risks and threats involved. Peripheral, but important issues, such as Search Engine Optimisation (SEO) will also be discussed. Typical hardware and software options and requirements will be assessed.
The B2C application to be built will involve product catalogs with search facilities, transaction processing using a third party (at various levels of dependency), shopping carts, product recommendations, customer accounts and application administration.
Emphasis will be placed on building highly flexible, modular/component-based B2C systems using a 3-tier application architecture.
evelops students understanding on the re-intermediation trend of portals, the implication of the push-pull model in the information portals, the use of search engine and the characteristics and properties of software agents in business applications.
This unit aims to develop students' knowledge of, and practical development skills in, B2C applications.
Upon completing the unit, students will be able to:
- understand the business issues and context salient to B2C applications;
- use popular software development packages for B2C Internet Commerce; and
- develop a non-trivial B2C application, including for displaying catalogs and processing transactions.
Examination (3 hours): 60%; Assessments; (40%).
BUS1060 or FIT1002
IMS3280, BUS5960, BUS3960