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ETW2420 - Survey methods and managerial statistics

6 points, SCA Band 0 (NATIONAL PRIORITY), 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader(s): Malaysia: Dr Mak Kok Sun


Sunway Second semester 2009 (Day)


Introduction to sample survey methods, quality management and statistical techniques for survey data used in business, industry and the public sector. Topics covered include the planning and execution of a survey, sampling methods, quality management and sampling, the design of experiments, analysis of variance and analysis of 'ranked data'.


The learning goals associated with this unit are to:

  • understanding on how to conduct a survey, including planning, execution and cost-benefit analysis
  • applying concepts of probability and probability distribution to problems associated to survey data
  • describing the role of statistical inference for survey data and applying inference methods to population mean, variance (bound), proportion, and totals
  • using statistical inference methods to determine the optimal sample size for a survey
  • analysing survey data using experimental design techniques and analysis of variance methods (both for unranked and ranked data)
  • applying statistical quality control methods and survey techniques for data used in business, industry and the public sector, including Six Sigma methodologies.


Within semester assessment: 40%
Examination (2 hours): 60%


ETW1010 or ETW2111

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