ECC2450 - Sports economics
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader(s): Dr Ross Booth
Clayton Second semester 2009 (Day)
This unit will cover: demand for sport, sports revenues, the economics of sports broadcasting, the pricing of sports events; why professional team sports leagues form, whether clubs are profit-maximisers or win-maximisers, remedies for competitive imbalance such as player drafts, salary caps and revenue sharing, the role of player associations in professional sport; government subsidies in sport, the economic impact of sports events, stadium financing; case studies of professional team sports leagues in Australia, North America and Europe; globalisation in professional sport, future directions in sport.
The learning goals associated with this unit are to:
- examine the so-called 'peculiar' characteristics of sports markets and the policy conclusions that follow
- analyse the role economic incentives play in determining the behaviour of controlling bodies, leagues, clubs, players, fans, sponsors, the media and government
- compare and contrast the key features of various sports markets in Australia and overseas
- use the economic analysis learnt to develop appropriate policies to address economic problems in the sports industry.
Within semester assessment: 50%
Examination (2 hours): 50%
3 hours per week