DBA6010 - Qualitative business research methods

Leader(s): Professor Charmine Hartel

Offered

Not offered in 2009

Objectives

The learning goals associated with this unit are to:

• acquire an advanced understanding of a wide range of qualitative research methods applicable in different business environments
• collect qualitative data using a variety of research techniques
• design probability and non-probability samples for conducting qualitative research
• analyse and evaluate qualitative data
• design research proposals that are business useful, relevant, practical and integrated with the business environment.

Co-requisites

Students must be enrolled in course code 3186 to undertake this unit.