COM3130 - Print cultures: Books as media
6 points, SCA Band 1, 0.125 EFTSL
Undergraduate Faculty of Arts
Leader(s): Simone Murray
The book is the oldest communications medium. It continues to thrive, constantly adapting to changes in the broader media environment. Print Cultures considers the characteristics of print as a medium and the role of the book as an information architecture. It comprises 3 modules:
- Theories and Methodologies introduces medium theory, history of the book, cultural policy studies and political economy approaches;
- Socio-Cultural Dimensions of Books analyses the contemporary international book world, including the roles of publishers, editors, literary agents, booksellers, reading groups and libraries;
- Book Futures focuses on the book's increasing convergence with digital media.
Students successfully completing this unit will demonstrate:
- Appreciation of the psychological, social and cultural characteristics of print communication and its differences from oral and electronic mediums.
- Ability to discern longitudinal developments in the history of media and communications and to contextualise contemporary developments accurately.
- Ability to assess the book's continuing place in the contemporary global media environment, and to account for national and regional variations in creative industries and cultural policy.
- Knowledge of the industrial phases through which books progress between their creation and consumption, and skill in evaluating the impact of various intervening book industry stakeholders.
- Skill in critically analysing the many interfaces of the book with digital media technologies and accounting for the symbiotic relationship between the two platforms.
- Superior undergraduate-level competence in locating, analysing and comparing diverse research resources in both print and digital forms.
- Self-conscious awareness of how the medium used to communicate affects the message communicated, and factoring of this awareness into future learning.
- Superior capacity for identifying, applying and critiquing a range of theories and methodologies for conceptualising print cultures.
Briefing paper (750 words): 20%
Research essay (1500 words): 30%
End of semester exam (2000 words): 40%
Tutorial presentation and participation (250 words): 10%
One 1-hour lecture and one 1-hour tutorial per week
Minor sequence in COM, or ENH, or FTV, or any other minor sequence approved by unit Co-ordinator.