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BTC4330 - Marketing law

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate, Postgraduate Faculty of Business and Economics

Leader(s): Dr Janine Pascoe


Clayton First semester 2009 (Day)


The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.


The learning goals associated with this unit are to:

  • identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
  • identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
  • identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
  • Develop an ability to research and critically evaluate developments in marketing law.


Within semester assessment: 30%
Final examination (3.5 hours, open-book): 70%

Contact hours

Two 1-hour lectures and one 1-hour tutorial per week


BTC1110 or BTC2110 or equivalent



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