BTC3300 - Marketing law
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader(s): Dr Janine Pascoe
Clayton First semester 2009 (Day)
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
The learning goals associated with this unit are to:
- identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- develop an ability to research and critically evaluate developments in marketing law.
Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%
3 hours contact per week