Offered
Peninsula Summer semester A 2008 (Day)
Synopsis
This unit is designed to sensitise students to the issues that affect a firm's ability to compete effectively, and from which competitive advantage is derived.
Objectives
The learning objectives of this unit are to:
- identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment;
- analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate;
- critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage;
- create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
AFW1001, BTW1200, MKW1120
