15 July 2005
A Monash University study has revealed a new breed of 'weekend warrior' cyclist who enjoys competitive racing, yet rejects formal cycling clubs.
Instead, these Lycra-clad enthusiasts get their fix of speed, thrills and personal triumph by racing along suburban roads in informal groups.
"The Hell Riders are a good example," said Monash researcher, Dr Justen O'Connor of the Education faculty. "They form groups that race through Melbourne's bayside area along Beach Road every weekend.
"These are cyclists with the latest gear who ignore the official sport of cycling and self-organise to form their own competitions on public roads."
Dr O'Connor, and Dr Trent Brown, who teach and research in physical education in the Faculty of Education, have identified the trend away from traditionally-based sporting affiliations to a more flexible and informal approach that rejects the officialdom of risk management, insurance and club responsibility.
Their findings are contained in the report of the Monash study, that was conducted to help cycling clubs find ways to retain and enhance their memberships.
Focus groups drawn from members of three rural and four city cycling clubs were asked to identify the issues they saw as initial barriers to joining such clubs. "We found that elements that are attractive to members of a group are seen as barriers to people on the outside who could potentially fit in," Dr O'Connor said.
"The brightly coloured riding gear that helps people feel part of an elite group also makes outsiders feel ostracized and even unworthy.
"The reality is that most club riders are not super elite athletes, just everyday people who got there through ordinary cycling practice.
"Sports like cycling need to think about how they can break down these barriers without destroying the feelings they create," he said.
Dr O'Connor can be reached on +61 3 5622 1681. For further information call Ms Robyn Anns, Media Communications, on +61 3 9905 9317 or 0417 568 781.
| 
