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Marketing students visit China

27 August 2008

Monash marketing students at the Australian embassy in Beijing, one of five Chinese cities they visited on a recent study tour.

A group of 17 marketing students visited some major international organisations on a recent two-week study tour of China.

Under the guidance of Monash senior lecturer Sandra Luxton and ManageChina's managing director Tim Lyons, the students travelled to Beijing, Shanghai, Suzhou, Yiwu and Hangzhou.

The students visited organisations including Austrade, Bluescope Steel, DDB Guoan advertising, KPMG, Lenovo and Westpac, Chinese organisations Wahaha and Tsingua University, and the Suzhou Industrial Park.

Senior marketing executives made presentations to the students and discussed their organisation's current and future marketing strategies.

Ms Luxton said the study tour was designed to expose students to the intricacies of doing business in China.

"The students all praised the opportunity to experience international marketing first hand, particularly in such a significant trading partner to Australia," she said.

The study tour and associated assignments constituted one unit towards the students' degree programs.

The China study tour is available to all students in the Faculty of Business and Economics each July. The Department of Marketing also offers a round-the-world study tour in January and interstate study tours within Australia.

Ms Luxton said the study tours enabled students to be exposed to a range of different cultures and to the thinking and strategies of some of the world's leading marketers.

More information is available on the Department of Marketing's China study program web page.