Icek Ajzen event: "Why interventions fail: The reasoned action approach to changing human behaviour"

Event Details

Date:

23 April from 5:30 pm — 6:30 pm

Venue:

242 Telstra Conference Centre, Melbourne

Open to:

All

Cost:

Free

Website:

http://www.behaviourworksaustralia.org/news-events/ajzen/

Categories:

• Public lectures

Description:

Educational programs and persuasion campaigns are common strategies used to increase knowledge and change attitudes but they often exert little influence on behaviour.

In this presentation, Professor Icek Ajzen discusses how his theory of planned behaviour—one of the world’s leading models of human behaviour—challenges certain assumptions inherent in these traditional approaches and shows how his theory can be used to inform the design of effective behaviour change interventions.

Drawing on over 40 years of research on physical activity, healthy eating, energy conservation, transportation, marketing and many other domains, Icek highlights and illustrates his model’s implications for motivating behaviour change and increasing the likelihood of its successful implementation.

Event Contact

Name

Jim Curtis

E-Mail

James.Curtis@monash.edu

Phone

99047067

Organisation

Monash University